UX & product design case studies

DISCOVERY • USER RESEARCH • LANDSCAPE ANALYSIS • INTERVIEWS • STRATEGY

Led the UX transformation of a cruise line's digital presence, conducting comprehensive research and strategic design to revamp key pages such as Ships and Destinations. Collaborated with stakeholders to deliver a modern, cohesive experience that embodies the brand's essence and supports scalable growth.

DISCOVERY • CONTENT STRATEGY • WIREFRAMES

Spearheaded the redesign of the cruise line's homepage, integrating personalization, marketing flexibility, and conversion optimization to craft tailored experiences for diverse user segments, all within the newly established design system.

INTERVIEWS • WIREFRAMES • LANDSCAPE • TAXONOMY • IA & TREE TESTING

Overhauled the account and settings interface for both web and mobile platforms, streamlining user flows and consolidating features to enhance guest confidence and loyalty. Directed UX strategy, information architecture development, and conducted tree testing to establish a scalable, intuitive system.

INSTRUCTIONAL DESIGN • WRITING • UX EXPERTISE • VOICE OVER

Acted as the UX subject matter expert for an inaugural in-house UX Design Professional Certificate, enhancing course materials, refining content, and producing instructional videos to effectively guide learners through the complete UX process.

UX IDEATION • STAKEHOLDER ALIGNMENT • WIREFRAMING • DESIGN SYSTEMS • TESTING

Partnered with stakeholders to design and enhance numerous interactive learning modules for professional certificate programs, boosting learner engagement and accessibility across various disciplines and languages.

INFORMATION ARCHTECTURE • TREE TESTING • WORKSHOPPING • UX STRATEGY

Served as the UX architect for a global initiative, developing and refining a multilingual information architecture for a hospitality careers site spanning 13 countries and 6 languages. Employed tree testing, workshops, and stakeholder collaboration to validate a navigation structure that enhanced content discoverability and usability for a diverse user base.

DISCOVERY • INTERVIEWS • WIREFRAMING • DESIGN SYSTEMS • TESTING

Revamped a global careers site to deliver a contemporary, user-centric experience that aligns with the company's brand and attracts top talent. Led discovery, information architecture, wireframing, usability testing, and design support for U.S., Ireland, and India sites, integrating stakeholder insights, landscape analysis, and iterative user feedback.

DOCUMENT ANALYSIS • INTERVIEWS • WIREFRAMING • USER TESTING

Directed the UX strategy to convert a PDF publication into an interactive web experience. Conducted landscape analysis, wireframing, prototyping, and user testing with financial advisors to create a solution that optimized accessibility, content hierarchy, and usability across various publication editions.

STAKEHOLDER ALIGNMENT • JOURNEY MAPS • IA • TREE TESTING • WORKSHOPS

Collaborated with a global software company to redefine their internal employee dashboard experience, developing a new journey mapping workshop methodology and establishing a validated information architecture.

DISCOVERY • INTERVIEWS • WIREFRAMING • DESIGN SYSTEMS

Partnered with stakeholders to overhaul an eCommerce retailer's website, focusing on enhancing user experience, simplifying navigation, and boosting conversion rates, all within a unified design system.

STAKEHOLDER COLLABORATION • USER FLOWS • DESIGN SYSTEMS • WIREFRAMING

With a national pet supply retailer, I led the redesign of a pet health blog and creation of a new pet health symptom checker.

A redesign of early career pages for students

A redesign of a travel careers site

A comprehensive mobile app audit of three travel brands

Key updates to a travel booking flow

A future checkout vision including comprehensive landscape discovery

Redesign of a corporate page for a large beverage manufacturer